News

The first-ever National Sales Leaders Conference, held on August 14th and 15th, 2024, at the Accra International Conference Centre, marked a significant milestone for sales and marketing professionals across Ghana. Organized by Corevents Solutions Ltd and powered by MGA Consult, this groundbreaking event brought together industry leaders and innovators under the theme “Sales Unleashed: The Role of Sales in Sustained Organizational Revenue Growth and Economic Development.”

Waylead Properties, committed to continuous learning and industry leadership, was represented by its sales and marketing team. Their participation in this conference underscores the company’s dedication to integrating contemporary sales methodologies with traditional practices, ensuring a consumer-centric approach across all marketing efforts.

The conference featured a stellar lineup of speakers, including Mr. Michael Abbiw, CEO of MGA Consulting, and Dr. Daniel Kasser Tee, President of CIMG and Head of Marketing at Ecobank Ghana. In his keynote address, Mr. Abbiw highlighted the indispensable role of sales in driving organizational success, calling it the “lifeblood that fuels growth and innovation.” His remarks set the tone for a conference focused on equipping sales leaders with the tools needed to navigate today’s competitive landscape.

The conference agenda was packed with insightful sessions, including panel discussions, exhibitions, and specialized workshops.

Key activities included:
*The Official Launch of the National Sales Leaders Conference
*Webinar Workshops focused on emerging trends in sales and marketing
*Breakout Sessions that fostered deep dives into specific industry challenges
*Networking Events that enabled participants to forge valuable connections
*Corporate Dinner and Networking which allowed for further engagement in a more relaxed setting

Additionally, the event saw the launch of the National Sales Academy and the National Sales Achievers Awards, both of which are set to become annual fixtures in the sales industry calendar.

Over the course of the two days, participants engaged in thought-provoking discussions on several critical themes:
*Empowering Women in Sales Leadership: Strategies for elevating women to leadership positions in sales.
*Sales Consultancy as a Growth Catalyst: How consultancy can drive organizational prosperity.
*Technological Innovation: Exploring cutting-edge tools to enhance sales effectiveness and customer satisfaction.
*Navigating Economic Uncertainty: Practical approaches for sustaining sales performance during challenging economic times.

These sessions provided attendees with actionable insights and strategies to implement in their organizations, ensuring they remain competitive and forward-thinking.

The inaugural National Sales Leaders Conference was more than just an event; it was a launchpad for future collaborations, innovations, and leadership in the sales and marketing sectors.
As the conference drew to a close, Mr. Abbiw announced that the next edition, slated for 2025, would expand to include participation from across West Africa. The event concluded with a
vibrant after-party, offering a perfect opportunity for attendees to network and celebrate the success of the conference.

For Waylead Properties, participation in this conference not only reinforced its position as a leader in the real estate sector but also provided valuable insights that will drive its future sales
strategies.